ANALYSIS OF CONSUMER PREFERENCE FOR MEAT AND FISH CONSUMPTION IN KADUNA METROPOLIS, KADUNA STATE, NIGERIA
Abstract
The study examined the consumption pattern of meat and fish in Kaduna State, Nigeria. Cross sectional data was used for the study. Multi-stage sampling procedure was used to select 416 respondents with the aid of structured and pre-tested questionnaire. Descriptive statistics and regression analysis were used to
analyze the data. The age distribution of the sampled consumers indicated that 66.1% were male between the ages of 31-45 years, with 67.6% of them married and 62.11% having tertiary education. 55% of the respondents had household sizes that ranges between 1 and 5 members Also, 41.42% of the sampled household had their primary occupation as civil servants, and 40.20% preferred beef to other animal protein source. While About 32% gave taste as a major factor influencing their choice. Ordinary least square analysis shows the R2 value to be 89.21%. This implies that about 89% of variables included in the model were responsible for determining variability of animal protein in the study area. Also, the study established that age, marital status, educational level, availability of substitute, and expenditure on food items are factors influencing the consumption of animal protein in the study area. The study concluded that meat was the most preferred animal protein in the study area. It is therefore recommended that education of the consumer should be channeled through a mass and printed media. Public enlightenment on dietary issues must be embarked on by the government. Mass campaign on importance of protein consumption should be embarked on by relevant stakeholders.
References
Abdulaziz, M.A (2011): An Economic Study of the Demand for Red meat in the Kingdom of Saudi Arabia using almost Ideal demand system. Trends in Agricultural Economics. 4 (1) 30-40
Antonety, G., Nuno, M; Tom, R.H; Carol, J., Emma, J.S John, C.M And Avan, A.S (2018): Nutrition in the Very old Nutrients Asian Journal of Nutrition 10(1) :2-26
Alexandra S,.Doreen, G., Patrizia, P., Ueli, B., Magali, C., Themistoklis, A.,Pirjo, H., Barbara, W., and Helena,S.(2017): Factors predicting meat and meat products consumption among middle-aged and elderly people: evidence from a consumer survey in Switzerland .Food Nutrition Resource 61(1): 13-18.
Aromolaran, A B.(2004): House Income, Women’s Income Share and Food Calories Intake in Southwestern Nigeria, food policy..Journal of food Technology 3(2); 50-57
Cadel, E (2013): The psychology of meat consumption: An investigation of attitude, identity and norms. Published PhD thesis submitted to department of human sciences for education. University of Milano Bilocca
Damisa, M.A., and Hassan, M.B. (2009): Analysis of Factors Influencing the Consumption of Poultry Meat in the Zaria Emirate of Kaduna state, Nigeria, European Journal of Educational studies 1(1). 1-5.
Dalhatu, M. and Ala, A. L. (2010): Analysis of Fish Demand in Sokoto Metropolis, Sokoto, Nigeria , Nigeria Journal of Basic and Applied Science. 18(2): 154-159.
David, S. (2017): The Impact of Urban development on Risk in Sub-saharan Africa’s Cities with a focus on Small and Intermediate Urban centres . international Journal of Disaster and Risk Reduction 26 (2) 16-23.
Humeyra, A.B (2015) : Luxury Consumption : Literature impact of Brand on Purchasing Preferences of Fresh Beef. PhD Diss. Texas Tech Univ., Lubbock.
Rosemary, G. Laura, C, Alan, D.D Racheal, T., Bhavani, S, Mario, M and Richard, D.S (2013) : The Effect of Rising Food Prices on Food Consumption: Systematic Review with Meta-Regression. Journal of Health 10(2):117-250.
Review . Khazer Journal of Humanities and Social Sciences 18(1):19-26
Iyangbe, C.O and Orewa, S.I (2009) : Determinant of Daily Protein Intake Among Rural and Low-income Urban Households in Nigeria. America-Eurasian Journal of Scientific Research.4 (4) 290-301
Jeremy , E.U (2012): Marriage and Mental Health Among Young Adults. Journal of Health Sound Behaviour. 53(1) :67-83
Leshi, O.O and Leshi, M. O (2017): Dietary Diversity and Nutritional Status of Street Food Consumers in Oyo, South Western Nigeria African Journal of Food Agriculture, Nutrition and Development 17 (4) 23-34
Lile, H., and Deblitz, C. (2007): Determinants of Meat Consumption in China. Asian Agribusiness Research Centre (AARC). Working paper 40, 1-16.
Mas’ud, B; Anas, S.A and Amudah, Y.(2017): The Impact of Human Factors and Environmental Challenges On Livestock Production In Zamfara State, Nigeria International Journal of Innovative Research and Development. 6(11) :190-201
Mohamed, Z .D ; Merien, O. and Boubaker, D (2016): Income, Education and Age Effects on Meat and Fish Demand in Tunisia. International Journal of Food and Agricultural Economics 1 (2):1-12
Nicholas, D., Francis, M. and Guido, P. (2012): Food Production and Consumption Trends in Sub-Saharan Africa: Prospect for the Transformation of the Agricultural Sector
Opasma, B.A and David- west, K.B (2018): Position Paper on Sheep and Goat Production In Nigeria. www.fao.org/docrep
Rahji M.A.Y., Akinyemi, M. and Akun, D.G (2015) Farm Size and Relative Efficiency in Egg Production in South-Western Nigeria, A Normalized Profit Function Approach. Scholarly Journal of Agricultural Science 5(4):141-146.
Reicks, A.L. (2006): Consumer Motivations and the
Semeneh, S., Cheorun, J.O and Mooha, L. (2014) : Meat Consumption Culture in Ethiopia. Korean Journal for Food Science and Animal Resources 34(1): 7-13
Stéphan M., Jutta R., Sandrine, B. and Philippe ,V.(2017): Health Information and the Choice of Fish Species:An Experiment Measuring the Impact of Risk and Benefit Information Working Paper 06-WP 421
Copyright (c) 2023 FUDMA JOURNAL OF SCIENCES
This work is licensed under a Creative Commons Attribution 4.0 International License.
FUDMA Journal of Sciences
