Obunadike, G., and D. I. Durojaye. “ANALYSIS AND VISUALIZATION OF MARKET SEGEMENTATION IN BANKING SECTOR USING KMEANS MACHINE LEARNING ALGORITHM”. FUDMA JOURNAL OF SCIENCES, vol. 6, no. 1, Apr. 2022, pp. 387 -93, doi:10.33003/fjs-2022-0601-910.